About us

Japan International
Marketing Agency.

We help international companies grow in Japan, and Japanese businesses reach international audiences in Japan and overseas.

Two businesspeople bowing in greeting Two professionals walking past office towers

Company profile

Who we are.

Company name
Japan International Marketing Agency (JIMA)
Established
2024
Representative
金城 真
Address
Kinjo Building 201, 1-18-10 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
Services
SNS Operation · Web Marketing Support · LGBTQ+ Market Consulting
Languages
Japanese, English

Our why

A new market takes
more than translation.

A message can be translated perfectly and still miss. What people notice, trust and act on depends on culture, context and community. We exist so that businesses crossing into or out of Japan are understood, not just read.

Context first

We start from the audience and their culture, then shape the message, not the other way round.

Both directions

We work into Japan and out of it, so we see each market from the other side.

Inclusive by default

Every audience deserves to be reached with care, including LGBTQ+ communities often overlooked in Japan.

Our team

The people behind JIMA.

A bilingual team based in Tokyo, working in Japanese and English.

Ayano Watanabe

Ayano Watanabe

ワタナベ・アヤノ

SNS Content Manager

Ayano majored in International Liberal Arts at Sophia University. With study abroad experience in the United States, Canada, and Australia, she is bilingual in English and Japanese. She excels at creating content for international audiences, leveraging her global perspective, and has produced numerous hit content pieces.

Benji Hau

Benji Hau

ハウ・ベンジ

Graphic Designer / Marketing

Originally from New Zealand, Benji holds a Master’s degree in Landscape Architecture from Victoria University of Wellington. After graduating, he moved to Melbourne to work as a landscape architect while pursuing freelance graphic design. Now based in Tokyo, Benji combines his creative background and passion for visual storytelling to develop engaging designs and support the marketing team in creating innovative campaigns that elevate the brand.

Kounan Ei

Kounan Ei

エイ・コウナン

Content Creator / Chinese Content Manager

Born to a Japanese-Chinese family and raised in Canberra, Australia, Kounan brings a multicultural perspective and a diverse creative background to his work. After graduating from Dalian University of Technology, he moved to Tokyo to pursue two years of studies in Economics. At JIMA, he focuses on video editing and content creation, and has a passion for creative expression. Beyond the screen, he is an avid hip-hop dancer who finds inspiration in music, movement, and street culture.

Shen Osaki

Shen Osaki

オサキ・シェン

Brand & Creative Lead

Shen is a designer and creative strategist. He works to connect all parts of a project, from concept to 3D to photography, making sure every point where people meet the brand is cohesive and memorable. With a background in commercial and creative settings, Shen keeps his ideas practical and his work distinctive. Born and raised in Australia, Shen relocated to Japan. His perspective sees both cultures with an outsider’s eye, shaping how he builds brand stories for audiences in each. Outside of work, he’s usually out on an early morning run followed by pastry and a coffee.

Ritsu Tanaka

Ritsu Tanaka

タナカ・リツ

Web Director

Originally from Southern California, Ritsu grew up enjoying the sunshine before making Tokyo their new home. With a background in Computer Science, they specialize in UI/UX design, website development, and search engine optimization (SEO). Combining their technical knowledge with a creative eye, Ritsu focuses on building visually engaging, user-friendly websites that enhance the digital experience and strengthen brand visibility. Outside of work, they are an avid video game enthusiast who enjoys exploring the latest games and technology.

Pascale Shears

Pascale Shears

シアーズ・パスカル

Head Script Writer

Originally from Washington, D.C., Pascale moved to Japan to study Art at Temple University Japan Campus and has been based in Tokyo ever since. She specializes in scriptwriting and scene direction for social media content, using her creativity and storytelling skills to produce engaging videos. Her work has contributed to numerous viral videos that have reached wide audiences. With a strong passion for visual storytelling and all forms of media, she draws inspiration from her love of movies and television.

Will Bennett

Will Bennett

ウィール・ベネット

Media Specialist

Originally from Australia, Will graduated with honors from the University of New South Wales (UNSW) with a Bachelor’s degree in Screen & Sound Production. In Sydney, he worked as a digital media producer at Penguin Random House ANZ, gaining extensive experience in content creation, video shooting and editing, and customer service. Currently based in Japan, he is active on social media and has 33,000 followers on Instagram.

Abe Lee

Abe Lee

リー・エイブ

Social Media Partnerships / Tour Operations Bookkeeping

Originally from the East Coast of the USA, Abe is a detail-oriented jack-of-all-trades. After receiving a Bachelor's in Global Economy and Communications at Temple University in Philadelphia, Abe moved to NYC to pursue a career in Social Media & Influencer Management. Later, Abe was one of 5 people in the world accepted into Bunka Gakuen Graduate School in Shinjuku, and accepted a Master’s in Clothing Science after conducting research on transgender visual presentation.

Tobias Waters

Tobias Waters

ウオターズ・トビアス

Head Web Writer

With over 10 years of experience as an editor and writer, Tobias began his career in London’s legal publishing industry before relocating to Tokyo in 2019. He has written and edited articles covering a diverse range of topics, including automobiles, healthcare, video games, economics, wine, education, and travel. He even reviewed the first CBD beer released in Japan!

Tell us who you need to reach.

Share your target audience, business goal, and where you need support. A short outline is enough to start.

Send an enquiry